Past projects

A sample of products I have helped build and ship. E-commerce and real estate are primary specializations; other work is included where it shows the kind of problems I take on.

Annabella (opens in a new tab)

E-commerce

Annabella

The challenge

Orders across stores and platforms meant repetitive manual work, disconnected data, and delays. Annabella needed a more connected digital infrastructure for retail workflows.

What was changed or built

I improved website performance and built a custom ERP around their operations. Online stores were connected to that system, and key ordering processes were automated so information moved between systems with less manual coordination.

Why this approach mattered

Retail operations stay manageable when the website, stores, and ordering process share the same information. Separate workflows turn every order into extra coordination.

The practical outcome

Separate retail workflows became a more connected operational system—a stronger foundation for managing orders and scaling digital operations.

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La Doi Pași (opens in a new tab)

E-commerce

La Doi Pași

The challenge

As the supermarket grew, routine work stayed manual: collecting product and supplier information, preparing replenishment orders, moving data between systems, updating inventory, and chasing incomplete tasks.

What was changed or built

I built automation workflows around their operations. Business tools were connected, and repetitive steps in ordering and administration ran automatically instead of being copied by hand.

Why this approach mattered

Supermarket operations depend on products being available and orders staying consistent. Manual handoffs between tools turn everyday replenishment into extra coordination.

The practical outcome

Repetitive administration became a more structured workflow—less manual coordination, more consistent operations, and more time for customers and day-to-day retail work.

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Knorr (opens in a new tab)

E-commerce

Knorr

The challenge

Product information lived in disconnected systems, so teams copied the same ingredients, nutrition, allergens, descriptions, and images into multiple places. Campaign launches had the same problem: briefs, assets, translations, approvals, publishing, and reporting were coordinated by hand across tools.

What was changed or built

I built a product data and content hub that kept structured product information in one place and pushed approved updates into connected CMS environments. Campaign planning, approvals, localization, publishing, and reporting were connected into a structured workflow so repetitive marketing operations were not copied between tools.

Why this approach mattered

For a global food brand, product pages and campaigns only stay trustworthy if the same approved information reaches every channel. Manual handoffs create delay and inconsistency.

The practical outcome

Product data and campaign operations sat on connected systems instead of duplicated updates—more consistent digital content, less coordination overhead, and more time for the actual marketing work.

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Sreality (opens in a new tab)

Real Estate

Sreality

The challenge

Agencies managed listings across portals, internal systems, and marketing channels. The same price, availability, and property details were updated by hand, which created duplicated work, inconsistent information, and delays.

What was changed or built

I built an automated listing operations platform that connected property data with external publishing channels. Listings were prepared, validated, synchronized, and monitored instead of being copied between systems.

Why this approach mattered

Listings only help if the live information is the same everywhere. Manual updates across portals turn every price or availability change into extra coordination.

The practical outcome

Repetitive listing administration became a more structured workflow—less manual coordination, more consistent property data, and a clearer view of what published successfully.

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BARNES (opens in a new tab)

Real Estate

BARNES

The challenge

Managing luxury properties across agencies and international markets needed consistent property information, coordinated client communication, and a reliable way to handle inquiries, viewings, and follow-up. Disconnected tools meant teams spent too much time moving information between agents, offices, and clients.

What was changed or built

I built a centralized real estate operations platform that connected property data, client inquiries, and internal workflows. Lead routing, follow-ups, viewing requests, and property information stayed in one structured process instead of being copied between tools.

Why this approach mattered

Luxury real estate depends on fast, accurate handoffs. If property details and client status live in different places, every inquiry becomes extra coordination.

The practical outcome

Fragmented property and client workflows became a more connected operation—less administrative overhead and more consistent information across agencies and channels.

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If you have a similar problem to improve, build, or solve — I would like to hear about it.

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