Past projects

A sample of products I've built and shipped—owned end to end, from how the system is shaped to what runs in production.

Floorplanner

Online floor planning and 3D room design—tools for personal spaces, retail, real estate, and interior projects.

He kept the editor fast and coherent while we pushed the product surface area—clear tradeoffs, no mystery in production.
Nina Kowalski, VP Engineering

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Hestia

Gourmet French restaurant in Paris—fine dining and hospitality near Notre-Dame.

Calm execution: the site finally matched how precise the room experience is—fewer moving parts, fewer surprises on launch.
Camille Lefèvre, General Manager

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IDOL Tiki Bar

Belgrade tiki bar—exotic rum cocktails and Asian cuisine in a vivid tiki setting, with reservations and multilingual site (SR / EN / RU).

The digital side finally feels as inviting as the room—menu, hours, and bookings clear for guests, less friction for the floor team.
Miloš Jovanović, Venue Director

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InsMelo

AI song generator and music maker—lyrics, text, or images to full tracks, plus AI covers.

He shipped velocity without turning the codebase into a demo—boundaries around generation flows, observability when things get weird.
Jordan Hayes, Head of Product

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Propify

Property management software built for single-family rental owners, operators, and managers.

Big surface area, lots of stakeholders—he still made the critical path legible and got releases out without thrash.
Amara Patel, Director of Engineering

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Readlang

Learn languages by reading real content—translate on the fly, save words, and practice with flashcards.

User-facing quality went up: fewer edge-case cracks, more predictable behavior where learners actually spend time.
Samuel Ortiz, Staff Engineer

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Setvi

AI-powered revenue enablement and operations for distributors and manufacturers.

He connected product reality with field reality—performance and reliability where reps actually feel it.
Rachel Morrison, VP Revenue Operations

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FreeUp

India's largest online thrift store—buy and sell fashion, beauty, and home; brand-name deals, FreeUp Coins, and a large seller–buyer community.

Marketplace flows stayed shippable as inventory and search grew—clearer paths for buyers and sellers, fewer surprises at checkout.
Priya Nair, Head of Product

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Zoco Home

Home decor and furniture—ethnic Scandinavian and boho style, solid elm pieces, online shop, project gallery, and interior design consultations.

The storefront kept pace with a growing catalog—clear merchandising, smooth paths to purchase, and room for the design studio story alongside products.
Sofia Lindström, Creative Director

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